PETSY

All your pet care needs, in one place.

Petsy is a mobile app that was created to simplify how per owners manage essential services and everyday care of their furry friends. Many users rely on multiple apps, saved links, and personal notes to keep track of grooming, boarding, training, vet information, and medications, creating an inefficient system. The goal was to design a single platform that centralizes the needs of pet owners into a clear, accessible, and easy-to-use app.

Combining multiple functions like service discovery, health tracking, and personal organization into one app was challenging as it can be overwhelming to users. The app needed to feel comprehensive while still being approachable. Creating a system that supports frequent, everyday use requires careful attention to navigation and visual clarity. This is to ensure users can quickly access information without running into issues.

The final design uses a clean, structured layout that is paired with soft visual elements to create a balance between functionality and warmth. A calming color palette, rounded UI elements, and pet-inspired graphics create a friendly app environment. The consistent spacing and hierarchy supports ease of use. Card-based interactions allow for users to browse services and manage information efficiently. By keeping multiple needs into one cohesive system, Petsy is able to provide a practical user experience that makes managing pet care feel simple.

UX & UI

Objective

Design a user friendly mobile app that simplifies the process of finding and managing essential services for their pets. The goal is to create an all-in-one platform that combines service discovery with everyday pet care in a clean and approachable interface.

Concept

Petsy brings together two key needs for many modern pet owners: access to trusted services and organization of pet health information. Instead of relying on multiple apps or scattered notes, Petsy centralizes everything into one cohesive experience.

The app is designed to be friendly and accessible while maintaining clarity and structure. Soft visual elements and pet-inspired imagery create a warm and invite app. The strong UI system ensures usability and ease of navigation.

Core Features

Visual Direction

  • Browser and discover pet services

  • Save and revisit trusted providers

  • Track pet health, medications, and notes

  • Manage important information all in one place

  • Simple onboarding and account management

  • Soft color palette to create a welcoming experience

  • Playful but minimal pet-inspired patterns and icons

  • Rounded UI elements to feel soft and friendly

  • Clear hierarchy and spacing for ease of use

Tone & Experience

  • Friendly and approachable

  • Clear and easy to navigate

  • Supportive and not overwhelming

  • Designed for everyday use

Target Audience

  • Pet owners (Gen Z and millennials)

  • Busy individuals looking for convivence and organization

  • Users who value functionality and design